Documentary Photography of the Positively Stockton on Tees (Psst) Campaign

In my work as a North East commercial and PR photographer I know how lucky I am to live in such a beautiful region, among people with warmth, a great sense of humour and tons of community spirit, and the news that the next series of Channel4’s Benefits Street was to be filmed on Kingston Road on the Tilery estate in Stockton saw feelings running high here in the region.

All of which meant I was delighted to be asked to cover the Positively Stockton on Tees (Psst...) campaign, the world’s biggest ever game of Chinese Whispers, designed to spread positive messages about the town.

Fronted by Wildcats of Kilkenny’s Mike McGrother and world and European champion sprinter Richard Kilty, the event ran over March 13^th and 14^th and saw colourful clowns from the Urban Kaos street dance group escorting the message along a human chain using transport ranging from buses and bikes to rowing boats and jet-skis, and raising money for Comic Relief along the way.

Weeks of planning went into the shoot to make sure we were in the right place at the right time to capture pictures that would generate positive PR for the town.

I was kept on my toes shooting documentary photography in venues including shopping centres, schools, a care home, a bike rally and a bowling green, plus the organisers had publicised a handful of spots where locals could take part, such as Infinity Bridge and Ropner Park in Stockton, and Preston Hall at Eaglescliffe. These drew crowds of people all keen to join the chain and pass on the secret that Stockton on Tees is a great place to live and work.

All ages took part, from children through to people in their 90s, and included everyone from hairdressers and traffic wardens to police officers and passers-by, all very happy to have their photos taken and making the my job easy.

My biggest challenge as a photographer was to stay on the move while editing the photos and sending across to the client so they could be out via social media streams as the event happened.  I prefer a combination of a lightweight laptop for flexibility and speed without sacrificing the quality of the images. 

Finishing off on Saturday at Wynyard Hall, the event was very well received and a lot of fun to be part of.  All credit to the organisers – the whisper campaign was a perfect way to celebrate community pride in the face of a series seeking to paint Stockton in an unfair light on national television.

The first series of Benefits Street generated huge national controversy around its portrayal of people living on benefits, and the airing of series two has been delayed due to General Election restrictions so it remains to be seen how it portrays our town.  But I was proud to play my part in the ‘Positively Stockton on Tees’ campaign using positive images that will help to counteract any negative publicity generated by the series.