28 Jan 2014

North East Head Shot Photographer: Portraits featured from Durham, Middlesbough, Darlington to Rothbury in Northumberland.

‘People do business with people’ is the principle behind a lot of the North East head shot, PR and profile photography I do at www.davecharnleyphotography.com.

A close up picture that really brings out a person’s character can often help to sway the buying decision. And it doesn’t have to be done in a formal environment like a studio either, I prefer to use a natural, relaxed approach to headshots, and as a north east professional press and PR photographer I have a bank of high performance studio lights, reflectors and other tools of the trade so I can transform the most mundane of spots into great backgrounds.

Press and PR photography is essentially about people, and I like to use an informal style that allows the subject’s personality to shine through.  You also should be thinking of great photography for your Facebook, Twitter and Linkedin head shot profiles.

These are just a handful of my recent commissions: Steve Cochrane is the head of the well-known Middlesbrough-based Psyche brand. Steve has an impressive business pedigree and is a well known figure and incredibly successful businessman. Career highlights include being made an honorary doctor of business administration by Teesside University, and winning a series of retail awards, including beating both Harvey Nichols and Selfridges to win the Drapers Award for the best new store 2004 and the Retailer of the Year award. Steve is very familiar with being in front of a camera so was a relaxed subject, and my photos of him even attracted interest from Santander magazine.  


Teesside-based Jo Hand Recruitment is a respected name in the competitive world of recruitment.  The company’s Teesside marketing agency commissioned me to take a series of photographs to support the forward marketing plan, for use in brochures, newsletters, on the website and with press releases.


The brief was to capture corporate headshots of the people behind the business, showing the approachable, knowledgeable team that founder Jo Hand has built around her.
I took a small set of lighting gear along with me so I could quickly turn the firm’s central Middlesbrough office into a mobile studio. The fresh and fabulous lime green walls - the company’s signature brand colour – created a perfect backdrop for pictures of the team. Part of my role was also to reinforce the company’s roots in the region. 


 Teesside and County Durham are the heartland of Jo Hand Recruitment’s customer base so we varied the shots by going out and also working in a coffee shop environment.






Another Photography job came about after a Glasgow-based advertising and creative agency approached me to take some shots of a volunteer at Rothbury Coquetdale Community Hospital near Morpeth in Northumberland.


Ann Dick has volunteered with the RVS for 26 years, and was nominated for a prestigious Diamond Champion award. A stalwart of the RVS, Ann has met several members of the Royal Family, and I used natural light and a soft feel to photograph her serving drinks, playing dominoes and chatting with elderly patients. The feel was warm, relaxed and engaging and summed up the value of local heroes like Ann who are embedded within our communities.

Artist Gayle Chong Kwan is the name behind Arripare, a Teesside-based large scale photographic work styled around a mythical island, which shows an alternative version of some of our region’s best loved landmarks. Unveiled in October last year, Arripare was the centrepiece for the launch of REFOCUS, the new biennial Castlegate mima Photography Prize.

Gayle is an internationally-renowed artist who created Arripare by focussing on landmarks and scenes photographed from around the region, including Stockton, Thornaby, Norton,Yarm, Seal Sands, Billingham and Ingleby Barwick. She then used a combination of documentary photography, collage and sculptural construction to create this amazing piece of work that is constructed to encourage the viewer to see the island as either sitting in the clouds or out to sea. Gayle was a dream to photograph, and the resulting shots were used in local, national and international media.


Another Teesside photographyjob involved Middlesbrough-based animation and visual effects company Bloom Studio, which was expanding thanks to winning a number of new contracts and securing a start-up loan backed by Sir Richard Branson. The business is based at Teesside University’s Victoria Building business hub and is the North East’s fastest-growing visual effects company, recently moving to new premises in the Phoenix Building to allow for expansion.

This type of good news story cries out for some strong pr photography to accompany the press release that wentout to the Middlesbrough Gazette, Darlington's Northern Echo and other regional publications. My brief was to capture the energetic, professional but slightly quirky feel of the Bloom brand and its people. I call it environmental portraiture, it’s similar to a magazine shoot. This style can tell you a lot about an organisation and its people, especially if you mix in a range of non-specific backgrounds with full length and head shots.

The old phrase ‘the eyes are the windows of the soul’ is one that resonates with all north east professional photographers and beyond, and when we make that connection between the subject and the viewer, we know we have achieved our aim.

9 Jan 2014

Subway Franchise Corporate and Marketing Photography: Cramlington, Washington and County Durham.



The agency was in search of a cost effective North East commercial photographer to visit a group of Subway branches and update the company’s photo library.



The photography will be use for arange of PR and marketing purposes, in print and online.  My commercial photography brief was to visit stores in Cramlington in Northumberland, Washington in Tyne & Wear, and Spennymoor and Thinford in County Durham to get a range of interesting shots of the stores, in landscape and portrait, at different angles, and including interior and exterior shots.



Although all the stores share one distinctive brand, I needed to make sure the resulting images were individual and unique, showing Subway’s target audience and how the brand meets their expectations. As an experienced north east freelance commercial photographer with nearly 30 years’ experience it presented challenges, but ones that I was comfortable I could meet.

My timeslot to cover all four sites was between 10am to just after lunchtime. All of the stores were very busy, and as well as taking the photos I was kept on my toes getting signed approvals from all the customers in each store too. People think being a good commercial photographer is all about getting the perfect shot, and that’s part of it of course, but we put in a lot of extra work and behind the scenes effort that is all included in the price.




All of the staff at each branch made me very welcome, and had made sure the environment was clean, tidy and with well-stocked counters that showed off the background decor and Subway branding.  


I moved around each store making sure I got clean shots and met the brief, and I was really impressed how hard the ‘Sandwich Artists’ worked and how fast they were at serving customers. And all with a cheery smile too, which made for some great, relaxed shots of customers being served and sitting down to enjoy their food.


At the Washington site I also did some headshots of the franchisee, to give the marketing agency the rights shots for illustrating media case studies and news stories.



The Thinford site was particularly interesting to photograph, as it sits within a new garage forecourt environment and gave me a chance to illustrate both how the dual branding works and how a Subway store can sit comfortably within a larger store operation.



Once the shoot was over I went back to my Stockton photography studio to process the images and get them off to the agency within a couple of days. I pride myself on providing a fast, efficient service that delivers great results, and gives clients a flexible range of shots that can be used for a variety of purposes, whether that’s in print or online. It all adds up to helping them get maximum value from their photography budget.




8 Jan 2014

First Class Commercial and Magazine Photography: Northumberland to Lancashire Post Offices


A London-based publishing company who found me via my website at www.davecharnleyphotography.com commissioned me for a commercial photography job at a plastics warehouse in Northallerton, before asking me to document scenes across a series of Post Offices from Alnwick in Northumberland down to Trawden in Lancashire. 






 I found quite a contrast between the atmosphere in a brisk Christmas pop-up Post Office on Northumberland in Newcastle to photographing one in a rural village with just a handful of local residents, where the Post Office really is the heart of the community.








Most people think of the Post Office as somewhere where you can buy stamps and post parcels, but I was amazed by the variety of services they now offer.
Today’s Post Office is a dynamic operation with a network of 11,500 branches where people can make e-top ups, pay bills, apply for licenses and passports, drop off dry cleaning, collect parcels and access a host of other support services.




Photographing in the smaller branches was interesting, everyone was keen to chat and of course keep up with the local gossip. As I chatted to staff and customers while I worked, I realised that people really value their local Post Offices for the wide range of services offered, all delivered with friendly, personal service.




The brief was to photograph different scenarios from press, adverting, reportage and PR photography in each North East and Yorkshire branch, which threw up its own photographic challenges, and I used all of my skills as an ex-press photographer used to working fast and photographing everything from concerts, charity events to corporate portraits   



The job involved a lot of travel time between branches, but driving through beautiful  photographic landscapes of Lancashire, County Durham, North Yorkshire and Northumberland was no hardship. Leaving my base in Stockton to get to Trawden near Skipton threw up a spooky moment as I passed my sister in law, who lives in nearby Silsden, on a winding country road. The look on her face as I waved was a picture and she was obviously surprised to see me so far from home.



The photos I took across a range of north east branches will be used for internal publications, annual reports, magazines and newsletters, and I was pleased to have been the commercial photographer asked to deliver a slice of life behind the counter, to keep staff and other stakeholders up to date with news, and encourage people to consider a career in this great British Institution.











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Direct Website Link to Dave Charnley Photography




2 Jan 2014

North East Professional Editorial and Press Photographer: Trusted With Confidential Information

Over the past 25 years as a commercial and press photographer in North East England I’ve been privy to some highly confidential business developments and embargoed events. 

I’ve built long term relationships with clients who trust my professionalism and discretion.
Photographing the royal family is top of my list of sensitive jobs, and I am regularly booked several weeks in advance, under strict embargo. The royals’ itineraries are quite rightly a closely guarded secret, well-organised and scripted and there is often little opportunity to check out the venue without having to explain why I want to look around. 


My background as an ex-press photographer in South West Scotland and North East England comes into play on these jobs, I am used to assessing where the best shots will be, and working quickly and with minimum fuss.

Knowing the protocol to be observed is essential when doing royal photography. Many of them are likely to go slightly off-piste when they choose, breaking away from the hand-shaking opportunities to chat to people in depth, and then it’s a case of staying unobtrusive but still getting the shot.  All north east royal photography jobs involve getting security approval from Buckingham Palace, and a press pass. The days of being sent to the Tower might be over, but it would still not do to put my foot in it - I am always conscious that I am representing my client on the day.

Some of my recent royal photography includes the Duchess of Cornwall’s visit to Teesside to support a literacy project; the Duchess of Cambridge’s visit to the Crime Reduction Initiative’s recovery centre in Stockton; and HRH The Queen’s official opening of the Tees Barrage International White Water centre near Thornaby on Teesside.


Business announcements (good news images below) such as mergers, takeovers and new partnerships are another area of photography where any hint of a leak could be disastrous. It’s vital that the photographs reflect the messages my client wants to get across, whether it’s good news or a sombre announcement about a plant closure and the loss of jobs.





Photographing children is probably the biggest minefield and an area where it’s essential to book an experienced North East professional photographer. Before I even pick up the camera I check that parent permissions are in place and all the health and safety considerations have been taken into account. 








I’ve photographed lots of school prospectuses and college brochures around County Durham, Middlesbrough, Sunderland and Newcastle, which involved taken pictures of hundreds of young people over the years, and as always, getting the best shots comes back to a level of trust between the client, the photographer and the subject. 


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Direct Website Link to Dave Charnley Photography